P1racenews AI automatic summary:
Lola is back racing again. It’s a huge project, but why has it chosen Formula E – which feels almost incompatible with its racing history – for its racing comeback?
Lola’s journey from a once prosperous brand to a defunct one and back to a world championship contender in just 30 months is a remarkable tale. Despite Lola’s strong presence in historic racing, its return to the forefront with Formula E marks an unexpected turn of events. With Yamaha joining forces and Lola acquiring Abt’s Formula E entry license, the brand has quickly risen to prominence once again. Under new ownership of Till Bechtolsheimer, Lola has attracted top talents from Formula 1 and the electronics industry, reflecting a significant investment in its racing comeback. Bechtolsheimer’s pragmatic approach is balanced by a deep respect for Lola’s legacy and brand values, fostering a strong emotional connection among the team members. The decision to participate in Formula E was a strategic one, signaling Lola’s intent to forge a new path while staying true to its rich racing history.
